• Simplified understanding of one’s own movements

  • Example: When clicking a link on a website, the page linked to it becomes visible

    • In this conceptual model, there is no discussion about the network
    • In reality, there are various layers like the network layer and protocols, but users have a more simplified concept
  • Designers convey the conceptual model through objects’ signifiers and feedback.

  • Also, tools like manuals are used for communication.

  • Users utilize the acquired conceptual model to interact with objects.

  • Users create a conceptual model based on feelings even without solid evidence

    • “Naïve psychology”
    • Anyone assumes a connection between continuous things
    • Everyone tries to understand what they see, leading to misconceptions in the process
  • Example: Misunderstanding that adjusting the temperature of an air conditioner is like valve operation, trying to increase the speed of reaching the target temperature. However, in reality, operations beyond ON/OFF do not occur, making it meaningless.

  • When learning various things, is it important to have the correct conceptual model for memorization?

    • I have always had a hypothesis that there is a correlation between the conceptual model of memorization and good academic performance.
      • My image: Like painting over white areas with a brush that is running out of paint.

Below are specific examples I came up with

  • UITableView and similar examples may hide the conceptual model interestingly

    • Users scroll thinking everything is already there
    • In reality, it is loaded just before being displayed for memory saving purposes
  • Watching real-time classroom videos on a tablet, the user’s conceptual model of the video becomes like a “mirror” image

    • Kineto utilizes this to manipulate time
  • Applicable to fields beyond UI

#design for whom