• About the cognitive system vs. the emotional system in the brain
  • The cognitive system provides understanding.
  • The emotional system provides evaluation of value.
    • It’s like a valuation function.
    • Without the emotional system, it is impossible to make choices.
    • Judgments of “good” and “bad” are made by the emotional system.#morality
    • In essence, it’s about hormones. #Design for whom?


  • Information that the emotional system judges as “pleasant” is being processed by the cognitive system, and the cognitive processing is enhanced by activating substances produced by positive emotions, making it easier to generate outputs and increasing the learning effect.