- I struggled a lot with how to present Kineto.
- There was a lot of thought put into it, like, “How to present Kineto.”
- Back Yoshiki (@Sales_writing20):
I’ll write it for you. Instead of saying “a computer with a high-performance battery that can run continuously for 8 hours,” you should say “you can work for a long time even in a cafe without power.” The former has the product as the subject, while the latter has the person as the subject. This is the basic way to create benefits. Just remembering this will make you invincible. https://twitter.com/sales_writing20/status/1412018673015873538
- (axokxi) said something similar.