Purpose
- Write about the value to be gained from the project, for example: “To revitalize video posting and increase monthly visits.” Background & Why
- Describe in about three lines the business background that led to this initiative, explaining the “why” of the project. Goals
- 200%
- Describe an exciting goal image in qualitative terms that cannot be achieved without a “miracle” happening three times a month.
- 120%
- Describe an exciting goal in qualitative terms that would be a great success if a miracle occurred.
- 80%
- Describe the minimum goal to be achieved in qualitative terms. Product Appeal
- List three specific ways in which “who will be delighted and how” is visually clear.
- Example: “Wanting to host a video posting event for 10 people (@xyz, @abc, etc.) resulting in double the usual attendance.” Key Factors (Quantitative Intermediate Goals)
- Specify concrete sub-goals to achieve success, such as conducting interviews with 50 people or involving 10 related companies.
Budget
- Roughly determine if costs will be incurred. Details can be added later. Completion Date
- Tentatively set a deadline. Milestones (Important Schedule)
- Tentatively set dates. Operation Sheet
- Include URLs for Google Docs or Asana. Have one central URL.