• A card game sold by the interesting corporation KAYAC.
  • It elicits associations.
  • It has drawings that are intentionally open to various interpretations.
    • Easy to reuse.
  • Flip the cards to quickly come up with ideas and build upon existing ideas.
  • The sensation of ideas popping up one after another is pleasurable.
  • It achieves the low hurdle required for brainstorming.