• Not only Problem Solving but also Problem Identification
  • Compile tips for when thinking about Idea
  • Since it’s more convenient to have a list view, I’ll write everything here exceptionally
    • It’s better to manage this with the same tag after all, and split it later

  • Know-how gained in creating the plan for Untrodden 2020

  • Not sure if it’s correct, but want to refine it

    • First, recall personal experiences, talk to people to broaden your thoughts, and expand the world related to your theme within yourself

    • Write down thoughts, interesting discussions, current issues, etc. on sticky notes

    • Interviewing people is also effective

    • Conduct a survey of existing research, focusing on surveys and introductions (to understand existing issues)

    • Utilize the methods of Lateral Thinking

    • Once that’s done, organize your thoughts with the KJ Method

    • Organize the current situation

    • Then, conduct a thorough Survey of existing research with a clear view of the world

    • Afterwards, generate Ideas using brainstorming cards

  • Reality Check might also be useful


  • Stories from the Untrodden Kickoff Meeting
    • Even if you delve into logic, it tends to result in a boring paper

    • Delving deep into things that inspired you or made you gasp during idea generation can lead to interesting results

    • Beware of “Thought stoppage by cool words”; don’t let stylish phrases halt your thinking process


  • masui
    • Process of ideation

      • Accumulate sufficient knowledge
      • Ponder deeply on the problem you want to solve
    • Let it sit for a while <- I strongly agree with this

      • Ideas suddenly come to mind
        • Triggers like sleep or a shower
          • Showers are good because you can’t do anything else, indeed
      • (blu3mo) kineto is also like that
    • The “Potato Digging” ideation method, essentially association

    • It’s better to try various things

      • Connecting multiple topics may lead to better ideation
      • Schools provide stimulation from multiple subjects, which is beneficial

The following content was written in the#design for Whom section (Chapter 6):

  • Instead of just solving the given problem, consider the fundamental cause of the problem first#designer

  • Toyota’s ”Why-Why Analysis” for identifying root causes

  • Double Diamond Model p308

    • Start by finding the right problem, diverge ideas, and then converge
    • After narrowing down the problem, in the phase of finding solutions, also diverge and converge
    • The divergence phase can cause great anxiety for a designer’s superior image
  • Design Thinking

    • Observing users is crucial
    • Observation by designers and marketers differs
      • Marketers focus on increasing sample size and statistical analysis
      • Designers capture the essence by observing the actual field
      • Both are important, although they may clash
  • The 3 rules of Brainstorming: Ask questions (details are written in the linked page)

  • Target activities rather than individuals

    • Instead of “middle-aged and elderly,” think of activities like “driving”?
    • Capture more fundamental goals rather than segmented tasks like “pressing the accelerator”
  • Two types of Innovation (details are written in the linked page)