Startup Creating Alternatives to Major Apps

• Keep an eye on startups that create alternatives to browsers, calendars, email clients, and other similar tools.
• For example:
  • Email:
    • Consider checking out hey, Astro, Superhuman, etc.
  • Browser:
    • Explore Arc, Sidekick, etc.
• The branding of these startups often tends to have a casual and trendy vibe.
• Check out https://thebrowser.company/ for an example.
• These startups often start with a closed beta phase.